Autor: orbitalyx

Not the orbital kind, the linguistic one.

Somewhere between a pitch deck and a polished LinkedIn post, a strange inflation began. A company building its first cubesat is already a constellation provider. A sole component manufacturer is unlocking the full potential of satellites. A solo-founder with Canva and ChatGPT is now a global thought leader in space innovation.

The result? A space sector where it often feels like the payloads are light, but the promises are… planetary.

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Micro Budget, Macro Claims

Let’s talk about the core theme of the Hyperbola Era: the disproportionate scale between what’s actually built and what’s being broadcast.

You have a 1U CubeSat? Congratulations. That doesn’t mean you’re redefining humanity’s access to space. It means you’ve taken a meaningful step – one worth celebrating – but not one that requires a 14-slide keynote on orbital sovereignty.

This isn’t a call for humility. It’s a call for accuracy.

Because while the VC world might tolerate buzzwords, engineering doesn’t. No amount of visionary phrasing will fix a failed radio link. You can’t pivot out of a tumbling satellite.

But in the age of ChatGPT, everyone can now write a vision statement so grand it belongs on a Mars colonization poster. Suddenly, we’re all accelerating orbital autonomy and leading space computing – even if what we really do is sell antennas.

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The Redefinition Effect: What You Say vs What You Launch

Let’s break it down:

• What you have: a prototype in thermal vacuum testing.
• What your website says: “A next-generation platform enabling AI-driven edge computing in space.”
• What you do: outsource cubesat integration and find rideshare slots.
• What your pitch says: “We provide dedicated access to orbit via our proprietary launch solution.”

This widening gap is what I call the Redefinition Effect – because apparently, everyone is “redefining access to space,” “redefining propulsion,” or “redefining satellite architecture.”

And look, the temptation is real. Space IS sexy. There’s funding to chase, people at conferences to impress, and partners to win over. But credibility is becoming the rarest commodity in the NewSpace gold rush.

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In Defense of the Builders

There’s a quiet crowd out there. The ones who are building things. They don’t post every day. They don’t slap “leader in NewSpace innovation” on their homepage. But they launch. They iterate. They debug.

They deliver.

And while the hyperbolic companies are out there dominating LinkedIn algorithms, the quiet ones are writing flight software, testing ADCS algorithms, or calling the ground station at 3 AM.

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How Did We Get Here?

Three reasons:

1. Social Media Rewards Hype – Platforms push content that makes bold, absolute claims. Subtlety doesn’t trend.
2. Investors Scan, Not Read – You’ve got 3 seconds to look impressive in a deck. So “developing a telemetry system” becomes “pioneering in-space data autonomy.”
3. FOMO Culture – If one startup calls themselves a ‘launch provider,’ others feel they need to match the tone or risk looking small.

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So What Now?

This isn’t a purity test. No one’s expecting total modesty or radio silence. But we can ask for:

• Realistic descriptions of services and capabilities
• Transparent timelines (no, your satellite is not launching Q2 2025 if you haven’t picked a launcher yet)
• Clear separation between vision and reality

Because credibility compounds. And when the market matures (and it will) people will remember who delivered and who just dazzled. Or maybe all this is just my wishful thinking.

Welcome to the Hyperbola Era.
Just make sure your next mission goes beyond the buzzwords and delivers something real.

(*a short guide to how not to run conference catering)

There I was, standing in a queue of professionally dressed adults, each waiting patiently for our turn to receive one cold sandwich.
Just one. No seconds, unless there was food left.
A sad salad to the side, muffins if you wanted them. (And to be fair, muffins there were plenty.)

This was not a budget airline. It was a space conference. One that was supposed to be professional, relevant, and worth the price of entry.

And yet, the food situation felt more like survival training than hospitality.

Gone in 60 Seconds

At one point, the trays of sandwiches were cleared so fast it felt like watching a reenactment of an action movie. Were the staff starving too? Was someone monitoring leftover sandwiches to make sure no one went for a second one?

All I know is that when professionals, who paid for a full conference ticket, are rushing toward a tray of cold sandwiches, something has gone wrong.

No one expects Michelin-star dining at a conference. But offering one sad, rationed sandwich and calling it a “lunch break” is not it. You are not just feeding people, you are setting the tone for the entire event.

Should You Even Offer Food?

This is a serious question.

If the choice is between:

• Standing in line for 20 minutes for a cold sandwich
  or
• Buying my own hot meal from a restaurant nearby

Then let me opt out of the ration queue.
Take the €30 off the ticket price and let me handle my own lunch.

The worst part? There was dinner, yes, but again, cold.
No warm food. No meaningful hospitality. Not even the feeling of being looked after.

Hungry People Do Not Network

Here is the thing: hungry people are not happy people.
They are distracted. Irritable. Counting the minutes until they can sneak off and find something edible.
You can have the best speaker lineup in the world, but if attendees are dehydrated and underfed, it all falls flat.

Food is not just about calories. It is about care, energy, and experience. It is a powerful part of event design.

The Basics Are Not Optional

If your attendees are standing, juggling plates, and pretending it is fine. It is not fine.

Feed them well. Give them space to sit. Offer something warm. Make the food part of the experience, not a logistical failure.

It is shocking how many events in this industry still treat catering as an afterthought. In a sector that prides itself on precision, can we apply the same to the lunch queue?

Final Thought

If you want your attendees to stay alert, network, and remember your event fondly, start by not starving them.

One sandwich per person is not logistics.
It is a metaphor for everything else that is broken.

Remember when we were told the Moon was full of Helium-3 and we were all going to get rich, solve the energy crisis, and casually power the planet from a lunar mining rig? It was clean, limitless, and just waiting to be scooped up. A perfect plan. Except it was not.

The Economic Illusion

Let’s be clear. This is not about physics or what is technically possible on a whiteboard. This is about the space industry’s ongoing addiction to hype without a business plan.

Helium-3 does exist on the Moon. There are studies. There are theoretical use cases. Some people even made spreadsheets showing dramatic long-term profits. But here is the part that often gets ignored. There is no current market. There is no customer. And there is no business case that stands up to basic commercial logic.

You would need to build, launch, and operate a completely new lunar mining ecosystem. Then figure out how to process and transport a niche material that has no real buyer. All of this with no working system on Earth that can even use the product.

So what are we doing this for? A pitch deck? A headline? A podcast appearance?

The Real Problem

This is not just about Helium-3. This is about a wider pattern in the space industry where people pitch billion-euro dreams without stopping to ask the most basic question: is this a real business?

At ORBITALYX, we work with companies on branding, storytelling, and business development. And what we see too often is this: a team with no traction building a brand around a future that does not exist.

There is a difference between vision and fantasy. Real innovation solves real problems for real people. It creates value. It has a customer. It can survive a funding round, a launch delay, and still deliver.

What the space industry does not need is another moonshot built entirely on vibes and optimism.

Can we please bring back common sense?
Not everything with a PowerPoint and a dream is a business.
Helium-3 may be exciting science, but it is not a business yet.
Until it is, we should focus on solving real, immediate problems.

Yes, it is real. Germany has a law that dictates what must appear in your email signature.

Not just your name or company.
We are talking about:

• Court register details
• Registered address
• Managing directors
• Registration number

Miss one? That is a fine of up to €5,000 per email.

And here is the kicker: the things people love to cram into email footers — privacy statements, confidentiality disclaimers, liability notices — carry no legal weight under German law.
They are just digital clutter. §35a of the German Commercial Code outlines what matters, and these self-made disclaimers are not on the list. They do not protect you. They do not count.

But this blog is not really about email.

It is about the mindset that is holding Europe back.

Here is the real issue:

While startups in the United States pitch payloads on napkins and raise seed rounds in days, European founders are wasting time cross-checking if their email footer complies with §35a of the German Commercial Code.

While the NewSpace industry thrives on iteration, clarity, and velocity, Europe is still tangled in rules built for 20th-century commerce.

And ESA is not helping.

Getting through a single ESA application feels like a paper maze.
You do not need ambition — you need an Excel wizard, a procurement specialist, and the patience of a saint.

Milestone reviews. Endless forms. Language like you are applying for a Cold War subsidy.
All while startups elsewhere receive rapid funding, real mentorship, and the freedom to fail, pivot, and relaunch.

ESA claims to support NewSpace — but the process is still deeply rooted in oldspace thinking. Slow, hierarchical, paperwork-heavy.
No wonder some of the boldest European space startups go private, leave Europe, or skip ESA entirely.

And that is how we fall behind.

We lose time to systems that reward formatting over speed.
We lose teams to ecosystems that believe in trust over control.
We lose momentum while others are already orbiting.

Europe has talent, brains, and bold ideas. But they will not launch if we keep regulating like it is 1999.

Because while we are stuck editing disclaimers,
others are flying.

Last week was exciting and productive, as Orbitalyx joined the vibrant scene at Výťah Conference in Slovakia — a growing event focused on innovation, technology, security, and the future of Europe.

The week was even more dynamic with the chance to return as a guest on a podcast Slnečná Zostava. In a lively conversation, we explored everything from rocket launchers and spaceflight to pop culture and space tourism — including a lighthearted discussion on Katy Perry and Blue Origin flights! (You can check out the full episode here).

Výťah Conference was a perfect platform to reconnect with familiar faces and forge new connections across the space and tech industries. The organization was flawless, and the discussions ranged from the pressing need for European autonomy in space to the role of NATO, the commercial space sector, and the importance of future-proofing Europe’s sovereignty through innovation.

Beyond the conference stage, conversations with peers confirmed one thing:
Space is no longer just about exploration — it is about strategy, security, and Europe’s future role on the global stage.

At Orbitalyx, we are proud to be part of this dynamic conversation and to contribute to shaping a more resilient, accessible, and innovative space ecosystem for Europe.

Now, as the next events line up, there is only one real question left:
Will there be time to unpack, or is it straight to the next launchpad?

And bad slides are not part of the future we’re building.
We’re in the business of launching satellites, building constellations, deploying advanced sensors, and reshaping how Earth connects to space. So why are so many deep tech presentations stuck in the past?

Text-heavy slides. Tiny fonts. Complex graphs with no context. No visual story.
You know the ones. Everyone tunes out. And that’s a problem.

Deep tech is already complex. Don’t make it harder to grasp with slides that look like a Word document in disguise.

Let’s raise the bar

In NewSpace, everything we do is about clarity, agility, and impact. Your slides should follow the same rules. Think of them as your visual spacecraft — if they’re clunky, slow, or uninspiring, they’ll never reach orbit.

Here’s the mindset shift:
Slides are not your notes.
Slides are not your script.
Slides are a visual layer of your message.

We recommend going for the 80–20 rule:

• 80 percent visual, whether it’s a sharp image, a looping video, a branded animation, or a simple diagram with actual meaning.
• 20 percent text, ideally less. One key message. Big font. No paragraphs. No tiny labels. No reading aloud. If it’s not visible from the back row, it doesn’t belong on the slide.

People remember what they see. Not what you read to them off a bullet list.

Don’t blame PowerPoint

There are no excuses. Tools like Canva, Pitch, Tome, and even Figma make it ridiculously easy to design sleek slides without a design degree. They offer free templates that look ten times better than the average industry deck.

Just like bad booths, bad slides aren’t forgivable

We said it in our last blog — a boring booth is a missed opportunity. The same goes for slides. You’re representing a company that might be sending hardware into orbit, shaping policy, or redefining connectivity. That kind of work deserves clean, clear, modern storytelling.

This industry is fast-moving, design-forward, and future-facing. Your slides should be too.

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Follow Orbitalyx on Linkedin, or drop us a message.

Let’s Talk About Booths

If you’ve been to a space industry event, you’ve seen them.

The booth with a sad pop-up banner. A lonely bowl of hard candies. A staff member scrolling through their phone, avoiding eye contact. Maybe there’s a fishbowl on the table labeled “Drop your card to win a prize,” positioned as “lead generation.”

That’s not representation. That’s a missed opportunity.

And in today’s space industry—an ecosystem built on partnerships, trust, and human connection—that kind of booth presence does more harm than good.

A Booth Is Your Temporary Embassy

Let’s be clear: a booth is not just a corner of the expo floor with your logo on it. It’s your temporary embassy.

It speaks before you do. It shows whether you take the industry seriously, whether you want to be approached, and whether you value the opportunity to connect.

When someone walks by and sees a team that looks bored, distracted, or disengaged, they won’t stop. And they won’t remember you. Except maybe as “that booth.”

Worse yet? The dead fish handshake—the cold, indifferent, barely-there grip that says, “Please move along.” When that’s someone’s first impression of your company, you’ve already lost the moment.

It’s Not About the Budget. It’s About the People.

Plenty of startups and smaller companies show up with basic booths. That’s totally fine. You don’t need the biggest structure or the flashiest screens.

But what you do need are the right people.

People who are:

• Curious and open
• Energized by meeting others
• Clear communicators who understand what your company does
• Confident enough to approach someone and say, “Hi, what brings you here?”

You can have a small table and a roll-up banner, but if the person behind it knows how to connect, that is all you need.

On the other hand, no budget in the world can save you from the impact of a bored, disengaged team.

What About the Business Card Raffle?

Let’s not throw the idea out completely.

A business card raffle can be a useful way to attract attention—but only if it’s part of a broader effort to create genuine interactions.

If someone drops a card and gets nothing but silence or a vague smile in return, there’s no value in that exchange. It’s just data with no connection.

Instead, use it as an icebreaker. Ask a question. Start a conversation. Learn something about the person handing over the card. Even a 30-second chat can lead to a meaningful follow-up after the event.

Raffles shouldn’t replace relationship-building. They should invite it.

So, Who Should You Send?

Not everyone is meant to be a booth representative. That’s okay.

What’s not okay is sending people who:

• Don’t want to be there
• Don’t understand your product or mission
• Aren’t interested in talking to strangers
• Hope no one stops to ask questions

Events are expensive. Travel, setup, registration, it all adds up. But the biggest cost is the opportunity you miss when you send the wrong people.

This Year, Don’t Just Show Up

The space industry is evolving fast. More players. More competition. More chances to stand out—or fade into the background.

This year, make a deliberate choice.

• Be present.
• Be approachable.
• Be remembered.

Because no one ever built a mission—let alone a reputation—on a limp handshake and a free pen.

In 2025, one word is set to dominate the conversation in the European space industry: sovereignty.

With growing geopolitical instability and rising concerns about dependency on non-European players, Europe is waking up to a new kind of urgency. Space is no longer just about exploration or commercial opportunity—it is about strategy, security, and autonomy. And that is where sovereignty comes in.

Why Launchers Matter

Today’s test flight of Isar Aerospace’s Spectrum rocket is a powerful reminder of why this matters.

The Spectrum rocket lifted off from Norway’s Andøya Space Center in what was supposed to be a historic step toward independent European launch access. Unfortunately, the rocket failed shortly after launch. But here is the key: this was still progress.

Isar’s CEO Daniel Metzler called it a success in many ways: “We had a clean liftoff, 30 seconds of flight and even got to validate our Flight Termination System.” It is a clear demonstration that Europe is pushing forward, even when things do not go perfectly. Space is hard. Progress is iterative. Attempts like this are how we move forward.

More Investment, Not Less

Failures often raise eyebrows. But in this case, they should raise investment.

The European space sector needs sovereign launch systems—rockets that are built, launched, and operated from European soil. And if we want that, we need to support the companies daring to build them. Not just when they succeed, but especially when they fall and get back up again.

ESA Steps In

That is why the European Launcher Challenge, recently launched by the European Space Agency (ESA), is so timely. It is a Europe-wide competition to find the continent’s next big commercial rocket. The goal? To have a new launcher ready by 2028.

Companies have until May 5 to pitch their vision, with ESA committing up to €169 million per launcher project. This is a massive opportunity—and a strong signal that Europe is serious about taking control of its access to space.

A Deliberate Shift

The bigger picture here is not just about rockets. It is about redefining how Europe positions itself in space. We are moving toward a world where sovereign capabilities—launch, manufacturing, data, infrastructure—are no longer optional but essential.

Yes, there will be challenges. Yes, some rockets will fail. However, the direction is clear: more funding, more innovation, and more chances for Europe’s NewSpace sector to lead.

Now is the time to build.

How do you fit the entire satellite industry into one city? Simple—bring thousands of professionals to Washington, D.C. for SATELLITE 2025, add cutting-edge technology, and thought-provoking keynotes, and top it off with a visit to one of the last remaining space shuttles.

SATELLITE 2025: A Changing Industry

This year’s SATELLITE conference felt different. The industry is evolving, and so is its audience. The mix of satcom giants, government players, and defense experts shows how space is no longer just about exploration—it’s about connectivity, security, and the future of global infrastructure.

As a Steering Committee member, I had the chance to contribute to shaping the event and improving it for next year. The keynotes sparked conversations about AI-driven networks, the role of satellites in defense, and the ever-growing demand for reliable connectivity. The GovMil track reinforced how essential space is for security and national strategy.

Between panels, the expo floor was buzzing with companies pushing the boundaries of satellite communications. While the number of satellite manufacturers was smaller, the sheer variety of new technologies and business models was a sign of how much the industry is shifting.

Conversations That Matter

The best part? The people. I had amazing discussions with partners and new connections, setting the stage for exciting collaborations in the months ahead. Whether it was exploring new launch solutions, discussing the next wave of smallsats, or debating the future of space sustainability, the energy was undeniable.

Ending on a Historic Note

After days of deep-diving into the future of space, I took a step back in time—visiting the Udvar-Hazy Center to see Discovery, one of the last remaining space shuttles. Standing in front of it was a surreal reminder of how far we’ve come. The same industry that once sent humans into orbit is now focused on making space more accessible, sustainable, and interconnected than ever before.

Washington, D.C. delivered—insights, opportunities, and a glimpse at the past, present, and future of space. Now, back to work, because there’s a lot ahead for the industry (and for Orbitalyx)!

Until next time, D.C.!

Daniela at the National Air and Space Museum with Dove satellite and in Udvar-Hazy Center