Skip to main content

Autor: orbitalyx

When Success Is Stolen: The Ones Who Did Not Build It

The Real Imposters of the Space Industry

There is a group of people often mistaken for imposters.
They doubt themselves, they try, they fail, they learn, and they keep going.
They belong in space, even if they sometimes forget it.

This story is not about them.

This is about the other imposters.
The ones who never doubt anything.
The ones who speak loudly, pose confidently, and collect applause for work that was never theirs.

The industry celebrates them with panels, headlines, and shiny biographies.
And somewhere behind the stage, the people who actually built things remain quiet.
Because they were too busy working to perform.


The Ones Who Did Not Build It

They are easy to recognise. They use “we” like a shield.
We developed. We designed. We built.

Except “we” often means “someone else did it, and I showed up later.”

They never saw the months of failure that preceded the success. They were not there when the prototype collapsed, or when a launch slipped, or when the budget vanished overnight.
But they arrive at the moment when everything starts looking presentable.

And somehow, the people who made it happen fade into the background of their story.
Visibility has become the new authorship.

Ask them anything specific, and their confidence leaks air. But confidence alone seems to be the main qualification now.


The Data Collectors

There is a different breed that does not steal stories, but information.
A diagram here. A report there. Screenshots of dashboards that were never meant to be public.

A little editing, a few words changed, a new logo, and suddenly someone else’s result becomes their “concept.”
The digital age made theft easy and accountability difficult.

And because the space sector is so small, you always recognise it when it happens.
You see your own work staring back at you, translated into another language, another style, another company identity.

You point it out politely. You receive silence.
You think of going public, but you remember that the industry protects the comfortable.
And so the imposters keep growing, confident that decency will keep their victims quiet.


The Pretend Founders

They appear after everything is done.
The ones who suddenly become “key people” in projects they never touched.
They were not there when the paperwork collapsed under its own bureaucracy, or when deadlines had to be saved with unpaid overtime.
But when the results come, they take their place in the photographs.

They begin rewriting history line by line.
A few edited press releases later, and the internet believes them.
Because archives are slow, and attention spans are shorter than memory.

The most painful part is that they are not lying to deceive a crowd.
They are lying to feel important.

And the industry, obsessed with visibility, keeps rewarding them for it.


The Branding Borrowers

There are also the ones who copy style.
Not ideas, not data, but appearance.
They take your design, your colours, your phrases, your structure. They study how you speak until they sound like you.

They steal voice, not product.
And in a field that treats originality as luxury, this too becomes survival.

They will say they were “inspired.”
But inspiration leaves a trace of respect.
This kind leaves only fingerprints.


The Local Reflection

In the Balkans, this takes on another layer.
Here, the stage is smaller, the egos are not.
The space industry is young, the hunger for recognition is enormous, and credit is treated like currency.

Lately, a few voices have begun speaking as if they were behind achievements they never touched.
They borrow the language of those who actually built something; even when that work was done by volunteers, unpaid, driven only by belief.

They call themselves founders, leaders, pioneers, and yet they never assembled a board, never built a component, and never tested a circuit.
They use the success of others as scaffolding for their own image.

And now, they have started mentoring young, unknowing entrepreneurs, offering advice from a career they never had.
The cycle continues: false legacy built on borrowed work, spreading confusion to the next generation.

It is not just dishonest. It is cruel.
Because it takes advantage of hope.


The System That Protects Them

They thrive because the system allows them to.
Conferences reward visibility, not contribution.
Articles copy press releases without fact-checking.
Funding bodies look for familiar names, not real builders.

If you are loud, you are seen.
If you are quiet, you are used.

And so, the real engineers, and volunteers fade from the frame, while someone else tells their story for them.


The Tragedy

Some imposters do not disappear.
Some become successful.
Their false narratives harden into history, and by the time anyone questions it, it is already too late.

Their names stay attached to things they never made.
Their empty expertise gets quoted, shared, and funded.
And the people who actually worked for it have to watch their creation used as a prop in someone else’s performance.

It is not karma. It is tragedy.
Because sometimes, in this industry, truth is too quiet to matter.


For the Builders

If you are one of the builders, you already know what this feels like.
You have seen your name erased, your contribution diluted, your effort claimed by someone who never even thanked you.
You have learned to stay calm, to stay silent, to keep moving.

But remember this: the imposter’s success may be visible, yet it is hollow.
Their recognition is built on something that never belonged to them, and it will never fill the void of knowing they did not earn it.

Keep building.
Not for them, and not for applause.
But because real work is still the only thing that matters.

And when everything else fades, the truth remains printed in metal, code, and memory: where no press release can reach it.

The LinkedIn SPAM constellation

(A case study in zero research)

You know the type.
They connect with you on LinkedIn, and before you can even decide if you like their profile picture, your inbox turns into a sales brochure.

“Hey Daniela, hope you’re doing great! Are you looking to outsource your marketing, web design, emotional well-being, or solar panel distribution?”

No hello. No context. Just a pitch fired faster than a Starlink batch launch.

And when you think that’s bad, wait for the “Are you hiring?” crowd.
The ones who have clearly not read a single word of your website, your posts, or even your headline.
They just click connect and send CV to everyone with a pulse and a logo.
It’s not networking, it’s professional spam with delusions of strategy.

Then there’s the “PR for $400 on a random blog” offer.
As if paying someone to publish a recycled article on a portal last updated during the Mesozoic era will suddenly make your company famous.

I get it, everyone is trying to sell, connect, survive. But here is a wild thought:
Maybe read what the person actually does first.
Maybe ask something human.
Maybe stop treating LinkedIn like a vending machine for leads.

Until then, my inbox remains a galactic landfill of cold pitches and unresearched job requests,
a place where good intentions go to die and sales strategies go to copy-paste heaven.

Qualified to Criticize

(*A survival guide to navigating small minds with big titles)

There is a special kind of person in every industry, the one who never built, launched, designed, or led anything meaningful, yet somehow sits in the chair that decides who gets to try.

They have the vocabulary of visionaries, the confidence of philosophers, and the track record of a damp sponge.

They are the gatekeepers of progress. The self-appointed quality control of dreams.

In space, they come dressed in the logos of agencies, committees, and institutions. They throw around big words like “standards” and “strategic alignment” while quietly dismantling the very innovation they claim to support.

You know the type. The one who calls CubeSats “toys.” The one who dismisses entire missions, countries, or companies with a single smirk, as if something must be worthless simply because it did not come from their own desk.

They are not defending excellence; they are defending their relevance.

Because for them, a satellite built by a small team in a small country is a threat. Not to science, but to ego. It proves that talent and passion do not need their approval. That access to orbit is not reserved for those with the right accent, budget, or business card.

And that is unforgivable.

So they call it trash. They mock. They condescend. All while never having built anything themselves, not even a prototype, let alone a piece of history.

It is almost poetic how mediocrity seeks power. The smaller the person, the larger the title they crave. The weaker the substance, the stronger the need to control.

Unfortunately, the industry keeps promoting these people. Because bureaucracy rewards safety, not courage. It rewards those who agree in meetings, not those who dare to question them.

And that is how innovation dies. Not in explosions or failed launches, but in meeting rooms filled with frightened egos guarding the status quo.

The good news is that reality does not care.

Physics does not bend to office politics. Orbits do not discriminate by nationality. Space does not care who you are, only whether your work holds.

And that is the part they will never understand.

Because while they talk about “strategic purpose” and “commercial maturity,” others are actually flying, learning, and daring. Because progress is not always profitable, and not every mission exists to feed a market report. Some are meant to inspire, to educate, or simply to prove that ambition does not need permission. And the future will always belong to those who dare.

Please continue ignoring the feedback you asked for, it really makes us all trust you more.

Because nothing says “we value your opinion” like a neatly designed survey or a post-event questionnaire that no one ever reads again. The modern black hole: feedback collected, stored, and promptly forgotten.

Here’s the thing: listening to feedback is horrible. It stings. It means admitting you missed a mark, disappointed someone, or left a blind spot wide open. Even on a personal level, being told “this could be better” doesn’t exactly feel like a warm hug. It’s uncomfortable.

But ignoring it is worse.
In business, it creates a culture where people stop speaking up. Customers learn their voice has no effect. Teams keep repeating the same mistakes. And once that trust is gone, no amount of “open door policy” slogans will bring it back.

Feedback is like star trackers. Small, unglamorous sensors quietly pointing out that you are a little off course. Annoying at times, but vital. Because if you stop listening to them, you lose orientation completely.

So next time you ask for feedback, remember: do not collect it unless you plan to act on it. Otherwise, you are just drifting in the dark, convinced you are on the right path while your mission slowly slips away.

7-Second Thought Leadership

Opinion Leaders or Algorithm Pleasers?

The Frustration

Scroll. Like. Scroll. Click. Gone.
A four-word post with a Canva background gets 1,200 likes. A recycled Elon quote framed as “disruption” gets reposted by 3 VC bros. Meanwhile, your 1,500-word essay on satellite data standards is seen by 42 people.
And one of them is your mum. (Thanks, mum.)

We all see it. And we all feel it. But no one wants to say it because the algorithm rewards applause, not impact. And space people are starting to play along.


The Reality of the Feed

The average attention span is down to 7 seconds, which, in orbital terms, is shorter than one ground station pass.

So who wins in that window?

  • Not the deep-divers.
  • Not the educators.
  • Not the people building actual space hardware.

The winners are the dopamine-pushers. The carousels shouting “Redefining Space” with no mission, no roadmap, no launch.

Meanwhile, you spent the week debugging an FPGA. You fixed thermal stability. You got a new antenna to deploy. But you did not post. So in the algorithm’s eyes? You do not exist.


Performative Thought Leadership

NewSpace is now full of people who look like leaders online – until you ask them what their company actually does.

You will not find a datasheet. You will not find a satellite. But you will find a 10-slide carousel titled “How We Disrupt In-Orbit Servicing With a Remote-First Culture” – made in Figma.

Real thought leadership is now buried under a pile of manufactured hot takes. The algorithm favors whoever can say the loudest thing the fastest, not the truest thing with context.

So the loudest win. And the real ones get tired.


Real Influence Takes Time

If you are working on real missions, your visibility is probably lagging behind your delivery. That is not a failure. That is reality.

In space, everything takes longer. So does building trust.

Opinion leadership is not about going viral. It is about becoming memorable. When the next opportunity comes, who do they call? The person who posted the loudest? Or the one who quietly delivered over and over again?

Some of the most trusted figures in space rarely post. But when they do, people listen. That is influence.


Keep Showing Up

You do not need to become a content machine. But you do need to show up.

Try this:

  • Post when you actually have something to say.
  • Mix your formats. Add an infographic. Add a thought.
  • Talk about your process, not just your success.
  • Do not fake it. Please.

And when in doubt – build with depth, post with clarity, and ignore the noise.


This Is a Long Game

Empty content wins the scroll.
But you are not here to go viral.
You are here to go the distance.

And the people who matter will remember.

Because Nothing Says Space-Age Like PowerPoint Gradients

If your NewSpace toolkit still looks like WordArt titles, Excel 2003 macros, and a paperclip telling you how to format a pitch deck… good luck.

Clippy was cute. Clippy was annoying. But most of all, Clippy was a symbol of an era where “assistance” meant interruptions, not real support. And yet, many of us in the space industry continue to operate with the same mindset: relying on outdated tools, habits, and shortcuts, while claiming to be at the forefront of innovation.

Assistants Have Evolved. Have We?

Voice technology today is not about cartoon stationery popping up on your screen. It is about conversations that actually help you brainstorm, plan, and act. I have been using ChatGPT voice mode, and it feels less like an interruption and more like a colleague who listens, challenges, and responds instantly.

But this is only one example. This year alone, I had to become fluent in new project management platforms, refine my design workflow, reevaluate productivity hacks, and even experiment with fresh methodologies just to keep pace. In this industry, constant learning is not optional; it is survival.

The Illusion of Progress

Here is the irony: the NewSpace industry loves to brand itself as cutting edge, but how many teams are still managing billion-euro ambitions with outdated spreadsheets, endless email threads, and clunky processes that belong in 1997? You would never power a satellite with obsolete hardware, but somehow, powering a business with obsolete tools is considered normal.

That gap, between the innovation we promise and the way we actually work, is where credibility quietly dies.

Why It Matters

In NewSpace, speed and innovation make the difference. Funding cycles are tight, missions are complex, and collaboration is global. Falling back on outdated ways of working is not just inefficient; it is dangerous. The tools we choose define how far we get, not only in orbit but in business.

The Question

So tell me: are you still waiting for Clippy to run your satellite project, or are you trying out the new stuff?

Is customer service harder than rocket science?

We all know the story. A company grows, gets noticed, maybe even lands a few contracts. And suddenly, customer service goes out the window, collaboration turns into gatekeeping, and arrogance becomes the default setting.

It is not new. In other industries we see glossy campaigns and polished promises hiding deeper issues. The profits keep rolling in even if workers are underpaid, customers ignored, and ethics conveniently left aside. People still buy the product, so the cycle continues.

The NewSpace Twist

In NewSpace, the story has a twist. Some companies actually deliver working tech while treating partners and customers poorly. Others deliver nothing at all but still manage to act like they are above everyone else. Success or no success, the attitude problem is the same.

The result? We normalize bad manners and pretend it does not matter as long as the hardware makes it to orbit or the investors keep signing checks.

Reputation Is Not Enough

We like to say reputation is everything in this industry. Word of mouth spreads fast, and everyone knows everyone. But reputation alone is not stopping companies with toxic behavior from winning contracts. Just like fast fashion, people know the harm, but they keep buying anyway.

What If We Had a Pledge?

The United States has pledges for everything from flags to fraternities. Maybe NewSpace needs one too. Something that makes the basics explicit.

“I solemnly swear that my satellite is not only flight proven, but also backed by basic decency, respect for customers, and a functioning support email.”

Would everyone sign it? Of course not. Some would laugh it off. But it would at least show which companies understand that good technology without good attitude is not leadership, it is just arrogance with a budget.

The Real Question

So here is the question for the industry: do we keep rewarding companies that confuse ego for excellence, or do we start holding each other to a higher standard?

Because rockets without respect are just fast fashion with a launchpad.

The Expert and the Hours Unseen

Why freelancers deserve to be paid for the work you never see

Pizza vs People

Hiring a freelancer or consultant is not buying a pizza. You are not paying for thirty minutes in the oven. You are paying for years of skill-building, mistakes already made on someone else’s dime, and the invisible work that keeps us sharp enough to deliver for you.


The Fifty-Fifty Split

Here is the math most clients never notice:
Half my day is paid work. Deliverables. Calls. Decks. Reports. That is the side you get an invoice for.
The other half is invisible. Reading papers. Following industry shifts. Testing tools. Creating content. Building visibility so that when you search for an expert, I am already in your feed, trusted and credible. That is not downtime. That is why I can give you the shortcut, the reference, the idea that saves you months.


The Skin in the Game

When I show up to deliver, I am not just giving you hours. I am giving you my face, my reputation, my brand. When your campaign, strategy, or mission has my fingerprints on it, my name is also on the line. If it flops, I take a hit in credibility. If it shines, you put it on your pitch deck. That is the unspoken deal.


The Nickel and Dime Disease

When clients push for discounts, delay payments, or ask for “just a quick brainstorm off the clock” they are not only undervaluing the task, they are devaluing the entire ecosystem of effort that makes the task possible. Consultants who are forced to cut corners on their own development, visibility, and reputation will not magically overdeliver for you.


The Half Ass Rule

If you half ass your side of the deal with weak contracts, late payments, or lack of respect, do not be surprised when your consultant half asses the job. The best consultants are expensive not because their work takes long, but because they have already spent years making sure it does not.


Pay the Invisible Work

Pay for the visible work, respect the invisible work, and you will get results worth bragging about. Anything else is just buying pizza and expecting it to taste like fine dining.


One last thing: If you think paying fairly is expensive, wait until you see how much unpaid expertise really costs you.

Straight from SmallSat: Smart Kids, New Allies, Rookie Glory

aka What Orbitalyx Did in Utah (Besides Collecting Space Swag, Dinosaurs, and Fossils)

Judging the Frank J. Redd Student Competition

ORBITALYX CEO Daniela Jović was invited to serve as a judge at the Frank J. Redd Student Competition. The competition is a cornerstone of SmallSat, showcasing outstanding student research and innovation. Congratulations to all winners and participants. Special thanks go to Stanley Kennedy, the Frank J. Redd Student Competition Technical Chairman, and the whole team, for their continued dedication.

MoU signed with Star Forge

During the conference, ORBITALYX signed a Memorandum of Understanding with Star Forge, led by Laila Kazemi. Star Forge is a deep-tech company delivering products and services in positioning and navigation for both space and terrestrial applications. Their expertise spans:

  • Space optical navigation and attitude estimation
  • Vision-based sensing for spacecraft systems
  • Multi-sensor navigation and estimation architectures
  • Algorithm development for relative navigation, feature tracking, and pose estimation
  • Support from concept design through hardware-in-the-loop testing and flight qualification

Together, ORBITALYX and Star Forge will explore collaborative projects that combine complementary skill sets for advanced mission support.

CroCube receives Rookie of the Year Award

The Croatian satellite CroCube, developed by Spacemanic, EVO, and volunteers, received the Rookie of the Year Award at SmallSat. CroCube has been in orbit since December 2024, transmitting images and engaging the public through its dedicated mobile application. It marks the most significant space achievement in Croatia to date, and ORBITALYX is proud to have been part of this milestone.

Stay connected with ORBITALYX

We continue to build bridges across the NewSpace ecosystem. If you are looking for collaboration opportunities or want to learn more about our work, get in touch with us.

Posting this blog totally counts as content, right? (*asking for a friend…)

Running a business as a creative freelancer: designer, strategist, content creator, illustrator, or space-savvy consultant – often means pouring your energy into client missions. You give them the best visuals, the sharpest messaging, the cleanest strategy. Projects move. Clients are happy. But when did I last wash my hair?

And what is left for you?

The classic freelancer dilemma: By the time you have given your best thinking to others, do you have anything left for your own brand?

My parents asked me, half-joking: “Do you ever have anything left in you for your own stuff?” If I had a euro for every time I heard that, I would have enough to pay the person now managing my Instagram. I work in communication but ghost my own feed. The only thing consistent about my posts is how consistently they do not happen. Classic shoemaker’s kid situation.

The Burnout Loop

You are not lazy. You are not stuck. You are just tired. After solving other people’s problems all week, there is rarely enough creative fuel left to redesign your portfolio, fix your website, or even write that one clever LinkedIn post you have had in mind since February.

Why It Matters

Neglecting your own business does not mean you are lazy – it usually means you are busy, and that is a good thing. It means people are paying you to do great work. Still, it can be frustrating when your own online presence starts to look like it was last updated by your 2019 self. Because nothing says ‘thriving business’ like a portfolio that still lists a 2022 project as ‘coming soon.’

Some Do Not Even Try

Others know they will never “get to it” – so they skip it entirely. That is where collaboration steps in. Outsourcing your own brand work to someone who is not depleted by your client list can be the difference between looking busy and becoming booked.

What We Have Learned

We see it all the time – the sharpest minds with the blurriest brand presence. It is fixable.

Right now, I am part of a small creative loop where we produce content for each other. It is not polished, but it moves. And it works.

If this hits close to home, you are not alone. Just do not give up. Even if it is messy, start again tomorrow.


You do not need a perfect plan. You just need to keep showing up for yourself, even if it is with dry shampoo and a half-written post.