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My Secret to Success: I Work With My Heart

(and the recipe for all the drama) Whenever you open LinkedIn, or other social media, even TV or any sort of motivational literature, this is th…

Not All Good Speakers Are Camera-Ready. And Not All Camera-Ready People Are Good Speakers.

Doing field reporting for SpaceWatch.Global means a lot of camera time, plenty of interviews, and very little time to think. At one point, I found m…

age of powerhouse, blinded by the lights: First. Best. Leading. And somehow still irrelevant.

The Age of the Powerhouse Is On

I realized we had entered a new phase of marketing the moment “industry powerhouse” stopped sounding ambitious and started sounding like a default s…

Stop Pretending Space Business Is Simple

What Generic Courses and Playbooks Leave Out As a person who is an “impostor” in the industry, I have spent significant time learning on my o…

People do business with people

After talking about the four pillars of human marketing, the next question always comes naturally: What does this look like once you leave the confe…

The 4 PillaRs of Human Marketing in NewSpace

An ORBITALYX framework for 2026 There is a version of marketing that looks great on paper. It is clean dashboards, weekly charts, and reports tha…

Niche Conferences Shape the Conversation. Mega Events Shape the Market. (*Top 5 Boutique Space Conferences You Should Not Miss)

There is a strange paradox in the space sector. The biggest breakthroughs often happen in the smallest rooms. While mega trade shows pull the crowds…

The Art of Listening in a World That Only Wants to Talk

There is something almost theatrical about walking through Spacetech Expo in Bremen. Hall after hall, booth after booth, person after person. Everyo…

When Success Is Stolen: The Ones Who Did Not Build It

The Real Imposters of the Space Industry There is a group of people often mistaken for impostors. They doubt themselves, they try, they fail, the…

The LinkedIn SPAM constellation

(A case study in zero research) You know the type. They connect with you on LinkedIn, and before you can even decide if you like their profile pi…

Qualified to Criticize

(*A survival guide to navigating small minds with big titles) There is a special kind of person in every industry, the one who never built, launc…

Please continue ignoring the feedback you asked for, it really makes us all trust you more.

Because nothing says “we value your opinion” like a neatly designed survey or a post-event questionnaire that no one ever reads again. The modern bl…

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