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Great Missions Die on Bad Slides

And bad slides are not part of the future we’re building.
We’re in the business of launching satellites, building constellations, deploying advanced sensors, and reshaping how Earth connects to space. So why are so many deep tech presentations stuck in the past?

Text-heavy slides. Tiny fonts. Complex graphs with no context. No visual story.
You know the ones. Everyone tunes out. And that’s a problem.

Deep tech is already complex. Don’t make it harder to grasp with slides that look like a Word document in disguise.

Let’s raise the bar

In NewSpace, everything we do is about clarity, agility, and impact. Your slides should follow the same rules. Think of them as your visual spacecraft — if they’re clunky, slow, or uninspiring, they’ll never reach orbit.

Here’s the mindset shift:
Slides are not your notes.
Slides are not your script.
Slides are a visual layer of your message.

We recommend going for the 80–20 rule:

  • 80 percent visual, whether it’s a sharp image, a looping video, a branded animation, or a simple diagram with actual meaning.
  • 20 percent text, ideally less. One key message. Big font. No paragraphs. No tiny labels. No reading aloud. If it’s not visible from the back row, it doesn’t belong on the slide.

People remember what they see. Not what you read to them off a bullet list.

Don’t blame PowerPoint

There are no excuses. Tools like Canva, Pitch, Tome, and even Figma make it ridiculously easy to design sleek slides without a design degree. They offer free templates that look ten times better than the average industry deck.

Just like bad booths, bad slides aren’t forgivable

We said it in our last blog — a boring booth is a missed opportunity. The same goes for slides. You’re representing a company that might be sending hardware into orbit, shaping policy, or redefining connectivity. That kind of work deserves clean, clear, modern storytelling.

This industry is fast-moving, design-forward, and future-facing. Your slides should be too.


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